Sororo General Trading PLC
Connecting Markets,
Delivering Success
Sororo General Trading PLC is a privately owned company based in Addis Ababa, Ethiopia, and is officially registered under the Ethiopian Commercial and Business Licensing Proclamation No. 1150/2019
(License No. ORO/ADM/K05/2/0002090/2013).
Founded in 2005 EC with a paid-up capital of 2 million Birr, our company was established by a visionary entrepreneur with the goal of becoming a trusted partner in international trade.
Recognizing Ethiopia’s rich coffee heritage and the growing global demand, we strategically expanded our operations to include the cultivation and export of premium-quality coffee. To support this vision, we acquired a 400-hectare estate in Gura Ferda Woreda, Gulit Kebele, located in the Bench Sheko Zone of Southern Ethiopia. This region’s high altitudes, fertile soils, and ideal climate—naturally protected by surrounding forests—create the perfect environment for producing coffee with exceptional aroma and flavor, as confirmed by rigorous cup testing.
Our management team is equally well-structured, composed of highly experienced and passionate professionals dedicated to upholding modern business standards and delivering quality, reliable, and timely products and services.
Core Business Activities
Coffee Farm
We Export fine Ethiopian specialty coffee beans
Import Trade
Supply of light and heavy cargo trucks & machinery
Export Trade
Export of oil seeds (e.g., sesame, Niger seed) to international markets.
Why Choose
Our Values
- Modern Facility
State-of-the-art manufacturing and farming capacity
- High Production Capacity
Ensuring steady supply
- Diversified Trade Operations
Strong presence in import/export markets
- Commitment to Quality
Strict adherence to safety and industrial standards
- Strategic Location
Proximity to agricultural hubs and transport routes
Our Vision
- To significantly increase coffee production and productivity, enhancing our contribution to the global coffee trade.
- To uphold the highest quality standards for our coffee beans, ensuring their competitiveness in international markets.
- To empower local small-scale farmers through collaborative partnerships in coffee cultivation.
- To champion a circular coffee economy by focusing on value addition at every stage of the supply chain.
Our Mission
- To become a leading exporter of premium-quality Ethiopian coffee.
- To prioritize understanding and enhancing customer value, fostering mutually beneficial partnerships.
- To utilize innovative and effective processing methods that preserves the inherent quality of our coffee.
- To maintain an unwavering commitment to producing superior products and services.
- To create shared value for all stakeholders within the coffee sector.
- To generate meaningful employment opportunities, with a special focus on empowering women and youth.